Experience

Organizations I have worked at!

Federation of Canadian Secondary Students

Frontend Software Engineer | Aug 2022 - Jul 2023

  • Designed and developed more than 50 webpages for the JEDI program initiative using React and CSS, delivering a seamless and engaging new user experience
  • Drove a 70% increase in website traffic by implementing strategic SEO optimization, including keyword integration and internal linking existing webpages
  • Boosted click-through rates by 48% by redesigning website UI/UX elements, ensuring mobile responsiveness, and creating intuitive, visually appealing layouts
  • Maintained a steady influx of 1,000 unique monthly visitors by proactively updating and optimizing content while addressing user preferences
  • Collaborated with cross-functional teams to ensure consistent branding and messaging across all digital platforms
React HTML/CSS

Google Ads Specialist | Aug 2022 - Jul 2023

  • Strategized and executed Google Ads campaigns using a $10,000 budget to promote recruitment into the JEDI program, effectively attracting qualified Canadian participants
  • Conducted in-depth keyword research and A/B testing to refine audience targeting, enhance Quality Scores to 100%, and reduce CPC (cost-per-click) by 5%
  • Analyzed ad performance metrics to adjust bid amounts, achieving over 11,000impressions and generating more than 150 program enrollments across Canada
React HTML/CSS

YRChess

Frontend Software Engineer | Aug 2022 - July 2023

  • Designed and prototyped a comprehensive website using Figma to meet organizational needs, including features for events, volunteer postings, and daily chess puzzles
  • Developed and deployed a responsive website from scratch using JavaScript, HTML, and CSS, ensuring clarity, visual hierarchy, and accessibility
  • Implemented web design principles such as consistency, responsiveness, and accessibility to enhance user experience and usability
  • Maintained and updated the website by regularly adding new events, volunteer postings, and chess puzzles, ensuring up-to-date content for users
  • Created an interactive chess puzzle system that increased daily user engagement by 35%
JavaScript HTML/CSS Figma

Technical Skills

Languages

JavaScript HTML/CSS Python C++ C R

Databases

SQLite

Frameworks

Node.js React Tailwind CSS

Other Technologies

Git